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Dec 30, 2012

how to say "branding" in Hebrew


having trouble seeing the print?
מִתּוּג

Think Nike

What comes to mind? I bet shoes is at the top of your list, or close to it.

That's because Nike has branded itself so that you associate its name with shoes - and next time you go to buy a pair of sneakers, the name Nike is likely to at least cross your mind.

The Hebrew word for brand is מוּתָג, a Modern-Hebrew word deriving from the English word tag.

For example:


"Nike" זֶה מוּתָג מוּכָּר.
Nike is a familiar brand.

Converting this new Hebrew noun into a verb - to brand, Hebrew uses the active-intensive פִּעֵל verb form to produce the word לְמַתֵּג.

Likewise, the act of branding is מִתּוּג

For example:

צֶוֶת הַשִּׁוּוּק עוֹבֵד קָשֶׁה עַל מִתּוּג הַמּוּצָר.
The marketing team is working hard on branding the product.


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