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Before I opened Ulpan La-Inyan and watched it develop, I didn't quite understand the difference between advertising and marketing. I've since learned that while marketing is the process of getting a product from creation to the customer, advertising - making sure people know about the product - is only a part of that process.
The Hebrew words for both advertising and marketing are nouns deriving from the active-intensive verb form.
To advertise is לְפַרְסֵם (leh-fahr-SEM), of the non-Semitic four-letter root, פ.ר.ס.מ (p.r.s.m), and thus the industry of advertising is פִּרְסוּם (peer-SOOM). Likewise, a television commercial or advert is a פִּרְסוֹמֵת (peer-SOH-met).
And to market is לְשַׁוֵּק (leh-shah-VEK), coming from the word שׁוּק (shouk), meaning market or marketplace. Thus marketing is שִׁוּוּק (shee-VOOK).
פִּרְסוּם, שִׁוּוּק
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| שׁוּק מַחֲנֶה יְהוּדָה, יְרוּשָלָיִםshouk mah-khah-NEH yeh-hoo-DAH, yeh-roo-shah-LAH-yeem Machane Yehuda Market, Jerusalem |
The Hebrew words for both advertising and marketing are nouns deriving from the active-intensive verb form.
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| שִׁוּוּק וִירָלִיshee-VOOK vee-RAH-lee viral marketing |
And to market is לְשַׁוֵּק (leh-shah-VEK), coming from the word שׁוּק (shouk), meaning market or marketplace. Thus marketing is שִׁוּוּק (shee-VOOK).
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