The Hebrew word for content is תּוֹכֵן (TOH-khen). Likewise, the word for activated content - or a plan/program - is תָּכְנִית (tohkh-NEET).
For example, לְבֵית הַסֵּפֶר הַזֶּה יֵשׁ תָּכְנִית לִמּוּדִים מְצוּיֶּנֶת (le-VEHT hah-SEH-fehr hah-ZEH yesh tohkh-NEET lee-moo-DEEM me-tsoo-YEH-net) - This school has an excellent program of study (curriculum).
We at Ulpan La-Inyan (as do our students) believe that our תכנית is an excellent one. It has quite a lot to offer those who wish to speak Hebrew with confidence and accuracy.
And we've got classes starting Sunday in Jerusalem. Check us out!