Perhaps you know the Hebrew word for a kiss - נְשִׁיקָה (ne-shee-KAH).
To cause something to kiss - such as making a new boat "kiss" the water for the first time, or launching it - is לְהַשִּׁיק (le-hah-SHEEK).
Likewise, the act of launching a new boat, product or service is הַשָּׁקָה (hah-shah-KAH).
Launching our Raanana branch... and our next session
A new session of Ulpan La-Inyan's friendly, state-of-the-art conversational Hebrew courses is beginning on November 21, with classes in Jerusalem, possibly Tel Aviv... and in Raanana! Check us out.