If you've taken our Level 1 conversational Hebrew class, or if you have equivalent background in Hebrew, you know that one of the words for to call someone on the phone is לְהִתְקַשֵּׁר (le-heet-kah-SHEHR). The root of that word is ק.ש.ר (k.sh.r) - connection. So when you call someone, you're connecting with them.
|This guy (William Shakespeare) was a great communicator.|
The word for to communicate is לְתַקְשֵׁר (le-tahk-SHEHR). For example, הִיא יוֹדַעַת הֵיטֵב לְתַקְשֵׁר עִם אֲנָשִׁים (hee yoh-DAH-aht hei-TEHV le-tahk-SHEHR eem ah-nah-SHEEM) - she knows well (how) to communicate with people.
Following this pattern, the word for the media - or the system of communications - is תִקְשׁוֹרֶת (teek-SHOH-reht).
Today's call to action
I'm going to make a conscious effort over the next day to make my communication clearer with others, so as to reduce misunderstandings. I invite you to do the same.